claranet - an exhibit with an inbuilt interactive element

click here for images   animation of stand large image 1 large image 2 large image 3

brief
Claranet is an Internet Service Provider whose main objective was to communicate their 'clear' brand identity and corporate personality through the exhibition stand. The aim was to create an inviting, relaxed environment and to incorporate multi-located pc workstations with Internet connections. The stand would also need to be used at various shows in different configurations.

solution
The stand was designed to mirror the 'clear, minimal' brand identity using large areas of white space and incorporating the logo and key messages. Subtle back lighting and moving message rear projection provided a soft visual environment that reflected Claranet's service offering whilst also promoting the company's high technology identity.

result
The stand was installed and dismantled at the NEC (Birmingham) and even the show's organisers were impressed by the functionality and visual impact of the stand.

quote
"This is the first year of exhibiting for Claranet as a company so it was very important for us to find a company who would understand our brand and convey it throughout the stand. As soon as we briefed what we wanted we knew Service Point could provide an outstanding exhibit for us - the cleanliness of our brand complemented by our intrinsic interactive element gave us a superb environment for visitors to our stand - it has proved really successful for us and we'd recommend their services."

Ann Strachan, Marketing Manager, Claranet Limited