3 Common Mistakes
This week we take a look at three common print layout mistakes. We also provide some handy tips on how you can avoid making them when you’re printing business cards, brochures, posters, flyers or leaflets.
Bleed is a printing term that describes ink that prints beyond the trim edge of the page – the bleed is the area that will be trimmed off. It gives the printer a small amount of space to account for the movement of paper on the printing press. Without bleed you may end up with white edge on your printed business cards, brochures, posters, flyers or leaflets.
When creating a document in InDesign/Illustrator add 3mm to each box under the bleed settings. When exporting your document make sure you select ‘Use Document Bleed Settings’ under ‘Mark and Bleeds’.
An image on your screen may look fine, however when printed the same image may look blurry. The most common reason for this happening is that the file has not been set up at the correct resolution. The resolution and dots per inch (dpi) determine the quality of your print. All designs should be set up at 300dpi. To read more about dpi and resolution check our blog here.
Make sure your document is set up at the correct size. If you’re printing a 85X55mm business card you need to make sure that your design is set up at 85X55mm or 91X61mm to include 3mm bleed. You then have to set up the artwork on the page positioned how you want us to print it. Remember we do not make any changes to your design, so make sure you have it set up exactly as you want it.