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The importance of white space in print design

Empty, blank, zilch, nada: all words with negative connotations. However when translated into print design ‘empty’ changes to a positive.
This empty space is the background that holds the design together. We refer to this empty space between design elements as ‘white space’ or occasionally ‘negative space’. It plays a key role when delivering a clean and coherent design. Despite it’s name it does not have to be white, it can be any colour or even a background image or texture.
Five reasons to use white space:

Rich, true, cool and warm black

There are few better ways of establishing your design nerd credentials than starting a conversation about different black colours. These colours are also an important aspect to ensure you get the best possible print results and are often overlooked. 

Most layout programs use ‘true black’ as the default for black, that is 100% Black. In contrast ‘rich black’ (occasionally referred to as 'blacker than black') is a mixture of solid black with one or more of the other CMYK colours.

A typical rich black might be composed of

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